Why You Should Segment Your Email List

Do you batch-and-blast? Buying an email list and blasting people with generic messages? Some email marketers send tons of emails to tons of people, crossing their fingers that it would work.

But segmenting and personalizing your email messages will increase revenue by 50%. And that’s a ‘conservative’ estimation.

It’s super easy to create email list segments based on many factors. So, there’s no reason why you shouldn’t do it.

The days of “batch and blast” are gone. Welcome to the age of personalization.