Why You Should Segment Your Email List

Do you batch-and-blast? Buying an email list and blasting people with generic messages? Some email marketers send tons of emails to tons of people, crossing their fingers that it would work.

But segmenting and personalizing your email messages will increase revenue by 50%. And that’s a ‘conservative’ estimation.

It’s super easy to create email list segments based on many factors. So, there’s no reason why you shouldn’t do it.

The days of “batch and blast” are gone. Welcome to the age of personalization.

If you need more convincing, check out these four reasons to segment your email list.

Create Happy Subscribers

No two subscribers are identical. Creating a segment for each customer type will help you write better emails that target their needs. You can create your offers around what they want. Thus, your subscribers will engage more with your emails.

For instance, when a customer purchases organic soup products, you can target them with similar organic product. Or remind them when you’re running out of stock.

This level of personalization always drives your customers to talk about their positive experiences on social media. Which attracts more customers to your eCommerce store.