Member-only story
How to Write an Eye-Opening Subject Line
While your subject line can make or break your open rate, it remains a small ingredient in your email. You have other email design elements, like body copy, CTAs, GIFs, links, etc.
And your email message is a smaller part of the bigger email campaign. So, put that into perspective and remember that the context will determine the effectiveness of your email subject line.
Let’s examine some of the most popular subject lines that you can adapt to different purposes, and most importantly, why they’re very effective.
1. Your prayers are answered, {First Name}
A personal subject line that inspires hope and evokes curiosity. Most of all, it’s short. The most popular subject lines are between 3–5 words. It works best when the content of the email solves a problem.
2. You did it 🎉
Instantly, you want to find out what you “did” exactly. By adding a positive\celebratory emoji to this subject line, you raise more curiosity as your reader feels positive about the whole message. (It’s very important to give a great offer inside the email, like a free membership into a special discount program.)
