How To Email Nurture Like A Boss

Apparently, whoever said marketing is expensive didn’t hear about email nurturing campaigns.

The concept is straightforward, instead of buying your leads, build relationships with them.

Introducing Email Nurturing

First of all, what is it?

Email nurturing is about warming up your leads until they’re white-hot.

When the user takes action on your website, an email is automatically sent to them — given that you’ve already received their email info. You design the email and include information that satisfies your visitor’s hunger for more information.

Thus, it’s a narrow area where your data, buyer profile, demographics, and psychographics join forces.

The result?

Highly targeted segments within your email list, which allows the delivery of the right content at the precise moment. Also, that would lead to increased trust in your brand. How? It shows you understand what they want and the ability to deliver it on time.

It reflects well on your brand because your community knows they can depend on you to educate, entertain, and provide accurate information.

Actual nurturing happens with a sequence of targeted email messages. The purpose is to create…