Member-only story
5 Essentials of Sexy AF Email Copywriting
Not every business has compelling email copy.
You pop up your laptop, click to your inbox, and you’ll see a mountain of unread messages from businesses you’ve given your email to.
If you’re like most people, then you’ll never open most of those emails.
Like no chance.
You haven’t even thought about it — not even once.
But you have your exceptions….
Which emails do you open and actually take the time to read? Let me tell you.
- You saw a subject line that jumps out to you and you think ‘yeah alright, sounds fun, I might as well open it and see what the fuss is about.’
or
2. There’s a specific brand or business you like and you enjoy getting content from them. You actually see their name pop up in your inbox and your fingers punch it to be read.
Both #1 and #2 are great, but #2 is where you want to be.
Constantly opened and consistently liked.
Everyone has a few businesses they love hearing from. They’re like old friends who’ve treated you well, made you feel special, and you’re just happy to hear from them…
